I chose this ad because it definitely gets the viewers attention. This Ad is for a Nikon coolpix3100 camera. They are using sex to sell this Ad to the viewer's. In this Ad we will look at 4 things which help make up this Ad and they are denotation, connotation, Myth/ ideolgy.
Ideology/Myth
- The ideology being that these very attractive women are using to sell this product. I'll explain, society for many years has used women to sell their product to the public using sex. The theme in society is the beauty will always power over brains. You have to be "pretty" if you will, to go far in life. Another thing is brought up in this Ad is technology buyers are always looking for the new best thing and or upgrade to come out. Example: Iphone 3G verse the Iphone 4 difference ? the 4 looks a little different and it has a few more tweaks and tune ups but all in all it's still the same phone. The same applies for new Nikon almost the same camera just has a little more pixels then the coolpix2100. Myth would be that bigger is better which is clearly represented in this Ad by the women on the right compared to the women on the left.
- Two attractive women wearing a shirt and underwear starring at each other competitively to battle and see who is the better women and in this case "camera". The women on the left represents the coolpix2100 camera and she has a smaller chest and not as curvy. The women on the right represents the coolpix3100 camera and she has a much larger chest as well as more curves.
- The connotation would be the the women on the right a.k.a the coolpix3100 camera is far more powerful and can take more high quality and developed pictures, hence, the large chest of the women on the right seeing how she is more developed then the women on the left. In order to stay with the trend and not get left behind in the old "outdated tech" you need to purchase the new improved coolpix3100 camera a.k.a "The better women".
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