The Surface Meaning (overall impression)
- The background is full of different shades of purples and also the color black there is what appears to be purple flowers hidden within the background as well.
- the focal point is a women with a classy purple dress and a diamond neck less.
- the vodka itself is to the side of this classy women
- The letters are white and also purple and the word purple is bigger then the words that are white.
- I think that the message that the advertiser's was trying to get acrossed is that this Vodka is very classy. The in the ad the advertiser's use famous woman rap superstar Lil Kim to sell this product also this "purple Vodka" happens to be Lil Kim's new brand of Vodka for the public. They are using Lil Kim's celebrity status to sell this product. In the ad Lil Kim is dressed very classy wearing a formal purple dress where the front of the dress reveals her chest and on her neck is a elongate diamond neck less. This dress and diamond represents classy and shows that this vodka could be drank at a very formal event. The ad is saying when you drink this vodka you will be classy and on the same level of Lil Kim.
- I think the cultural meaning could be referring to the "American Dream", the USA in other countries is seen as a very wealthy nation and people for different countries travel for miles just to get that "white house and white picket fence" also Lil Kim was once a regular person just like me and you and she worked hard and created a name for herself and thus became very wealthy in the process. This Vodka makes you feel very classy whenever you drink it and if it's Lil Kim's Vodka then it must be good. Also sex is also found in this ad the gets the viewers attention, she's showing off her chest and has a very seductive look on her face and also the the beauty mark as well, which was made famous by Marilyn Monroe and associated with elegance and class.
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