Comm 406 : Sign, Signifier and Signified in the campaign ads

The first campaign video that I chose was Martin O'Malley Ad. This video really brought me in because of the seriousness of this ad. I will talk about the Signs of this Ad which are the Signifier and signified.

Signifier
The signifier would be the colors of the video, the music found within the background as well as the the text.

Signified
The colors found with this video indicate seriousness and or sadness within this Ad.  Black and White evokes emotion. The music found within this ad evokes sadness and makes you want to pay attention.  Lastly the text found with this Ad.  The text although bold and smooth on the edges shows how serious the issue is about guns.  The text also indicates that there is hope and that you as a voter can help stop this if you vote.

The second Ad campaign that I picked was the Mayor Michael Nutter ad.

Signifier
The signifier was the music in the background and the mayors speech.


Signified
The signified is the soft music in the background which indicates how serious this gun control issue ready is.  Another signified would be Nutter's speech, in his speech just his hand jesters alone signify how serious this issue is and what can be done to control and take hold of this problem.

The third ad campaign that I picked was the Ron Paul ad.

Signifier
The signifier the text found within this ad, the gun fire sound going off in the background as well as the heroic music in the background too.

Signified
The signified would be the text and the animation of the texts shows that this is a serious ad and it has that heroic feel to it.  It symbolizes that if you as a voter "vote" for Ron Paul he will fight for the second amendment.  The gun fire as well as the music in the background help to add more of a heroic feel to this ad.